Alcoholic beverage brand, Barry, has opened expressions of interest for its upcoming crowd-sourced funding raise through OnMarket. After jumping from $748,000 in revenue in FY24 to over $3.68 million in FY25, the company is ready to scale up.
Launched in 2023 by AFL players Bailey Smith, Charlie Curnow, and Nick and Josh Daicos, Barry was inspired by the bars in downtown Tokyo, initially launching a shochu, vodka, and soda water RTD in two fruity flavours. The company has since expanded its product range to four flavours of its shochu vodka soda – Tropical Mango, Strawberry Smash, Watermelon & Lemon, Pineapple & Lime, two flavours of agave soda – Grapefruit Paloma, Guava & Prickly Pear, and launched a Cherry Vanilla whisky cola RTD last September.
Barry RTDs are now stocked in almost 1000 Liquorland stores nationally, and the company has locked in Endeavour Group national ranging, with products hitting Dan Murphy’s and BWS shelves in August 2026.
The company’s board is driven by industry heavyweights including former Carlton & United Breweries CEO, Peter Filipovic, and Paramount Liquor director, Leigh Rowe. Barry also appointed Chris Pang as CEO in December to drive the next phase, bringing experience from AB InBev, Asahi Beverages and AllPour.
Pang said the brand is growing sustainably, supported by a community of thousands of passionate fans.
“When Bailey, Charlie, Nick and Josh founded Barry, they didn't rely on traditional marketing models. They built something genuinely authentic that their community wanted,” said Pang.
“Fast forward to today, Barry has cultural influence, a high-quality product and industry leading experience to scale at pace. Whilst capital is important to accelerate growth, it was incredibly important to the boys and the entire team to involve those who built the brand in this next phase of growth.”
Expressions of interest are now open at onmarket.com.au.
