Specialty ingredients supplier, Additive Solutions, has officially rebranded to Barentz – following its full acquisition by the global ingredient provider in December 2024.
Founded in 2009, Additive Solutions has built and expanded its presence in the region, with Barentz acquiring a majority stake in the business in 2014. The rebrand completes the company’s integration across Australia and New Zealand, marking the final chapter of a partnership that began over a decade ago.
Barentz Australia & New Zealand managing director, Andrew Sullivan, said the rebrand is a natural next step in the company’s journey.
“We’re maintaining the relationships and expertise our customers rely on, while connecting them to greater global resources and a broader portfolio,” said Sullivan.
“For our principal partners, it brings together Barentz's global strength with Additive Solutions' deep local market knowledge and trusted relationships, a powerful combination for future growth.”
The integration unites local market expertise with Barentz’s global network, supplier relationships, and technical capabilities, enabling a broader portfolio of ingredient solutions in human nutrition and enhanced support for customers across the region.
In Australia and New Zealand, Barentz supports customers across key segments including infant nutrition, bakery, confectionery, dairy, beverage, nutraceuticals and sports nutrition, as well as applications such as chocolate, protein bars, breakfast cereals, and processed meats.
Barentz Asia-Pacific regional CEO, Marc Duchene, said fully integrating the company’s Australia and New Zealand operations under the Barentz brand better positions the team to leverage regional scale.
“The rebranding of Additive Solutions to Barentz is a significant milestone in our APAC growth strategy,” said Duchene.
“This move ensures that our partners in ANZ benefit from seamless global network that remains deeply rooted in our expertise.”
Customers will continue to work with the same experienced local team, while now benefiting from direct access to Barentz’s global organisation, including its international supplier network and application expertise.
