Food industry innovation service provider Azelis is extending its partnership with potato-based ingredient specialist KMC into New Zealand.
The companies have an existing partnership in India, with KMC Asia-Pacific director Jens Helmer Larsen saying the latest contract built on success in that market.
“As sustainability is essential to our business, we are very much aligned with Azelis’ goal of developing healthier solutions that incorporate plant-based ingredients for the Asia Pacific region. With Azelis’ market knowledge, strong sales capabilities, and dedication to sustainability, we are confident that together we can look forward to continued growth in New Zealand’s food & nutrition industry,” Helmer Larsen said.
KMC is a cooperative owned by Danish starch-potato farmers. The co-op grows, develops, and produces potato-based ingredients for plant-based alternatives, nutrition and protein fortification, dairy alternatives, bakery, and sugar confectionery.
Azelis said the agreement meant it could offer sustainable and plant-derived solutions and formulations to meet current market trends and consumer demands.
Azelis Asia-Pacific business development director Kimberly Chung said the addition of KMC’s portfolio of potato starches and proteins would broaden Azelis’ food and nutrition offering, strengthening the company’ lateral value chain in New Zealand.
“This distribution extension is a testament to KMC’s belief in our ability to further develop their business and create new opportunities through our deep knowledge of the food industry, and the innovative solutions we can provide thanks to our technical and formulation expertise.
“KMC’s comprehensive range of high-quality, sustainably-farmed, potato-based ingredients attractively complement both our portfolio of products and our core values of providing sustainable ingredients to our partners,” Chung said.
