Asahi Beverages has appointed Brian Phan to the expanded role of chief commercial officer.
The expanded role combines both the commercial and growth functions, allowing the company to better respond to the evolving beverages market and provide more growth opportunities for its customers.
For the past five years, Phan has been Asahi Beverages’ chief growth officer, overseeing marketing, innovation and disruption, strategy, insights and the company’s in-house agency 1House.
“Brian brings to the enhanced Chief Commercial Officer role his deep experience, astute insight, long-term strategic foresight and exceptional leadership skills,” said Amanda Sellers, group CEO of Asahi Beverages.
“In his role as chief growth officer, Brian has contributed enormously to the business’ continued expansion over the past five years. Consolidating our commercial and growth functions into a single function led by Brian will allow us to better support our customers.”
Phan’s appointment follows the announcement in May that Asahi Beverages’ inaugural chief commercial officer, Nigel Parsons, has been appointed to the role of CEO of Asahi Europe International.
“Nigel has made an enormous contribution in his roles as Asahi Beverages’ inaugural chief commercial officer and earlier during his four years as CEO of our former Asahi Lifestyle Beverages division,” said Sellers.
“I thank Nigel for his leadership, passion and performance focus and wish him the very best for his new role in Prague in the Czech Republic.”
