Queensland hard seltzer brand Hard Fizz is launching a pirate themed flavour after a world first vote by members of an NFT (non-fungible token) project.
The winning flavour – Salty Pirate Fizz Punch – came in with 74 per cent of votes from the Salty Pirate Crew.
Salty Pirate Fizz Punch will contain a tropical concoction of passionfruit, pineapple, orange and peach with brewers right now experimenting with rum flavouring.
Hard Fizz CEO Wade Tiller said it should be available for purchase by pre-order by the end of May.
“Salty Pirate Fizz Punch was always my pick so I’m more than a bit glad the Salty Pirate Crew voted it up,” Tiller laughs.
“On a serious note, it was so exciting to break new ground in the alcohol industry by partnering with an NFT project to determine our next flavour and I fully expect this to become a norm going forward.
“It brings value to the project, of course, but importantly for us, it lets us tap into and engage a market we genuinely think would like Fizz.”
The other two flavours in the vote were Fire Chili Margarita and Pirates Go Ape on Fizz (Banana Colada), which polled at 14 per cent and 12 per cent respectively.
“The collaboration with the Salty Pirate Crew was, and continues to be, a bit of fun but it’s not just that.
“NFTs are a new frontier for a lot of businesses and industries, and we wanted to be leading the charge into that landscape.”
Hard Fizz is a Gold Coast based hard seltzer brand fronted by Grammy nominated DJ Paul Fisher and his wife Chloe Chapman, fellow DJs Tigerlily and Brooke Evers, as well as professional surfer, Lauren Enever and TV chef Hayden Quinn.
The company recently released the world’s first hard seltzer containing natural caffeine called Fizz X.
