After recent not-endorsed-by-Arnott's flavour rankings of some of its most popular biscuit ranges, the company decided to take decided to take matters into its own hands with the iconic Shapes range.
It commissioned a YouGov/Galaxy poll to reveal the nation's favourite flavours. The survey was conducted from 8-11 August. The national survey consisted of 1057 Australian aged over 18. Age, gender and region quotas were applied to the sample, and all final data was weighted by age gender and regions to reflect the latest ABS population estimates.
In what can hardly be a surprise (according to the Food & Drink Business team), Barbecue (15 per cent) took the flag as Australia’s favourite flavour. It narrowly edged out Pizza (14 per cent) for top honours.
Chicken Crimpy came in third with 12 per cent and Cheddar (nine per cent ) scraped in at fourth place.
Arnott’s survey was timed to coincide with footy finals season. The company said its internal sales data shows “a consistent uptick in Shapes sales during footy finals month over the past three years”. In 2018, footy finals month was Shapes’ strongest sales period of the year, it said.
If there wasn’t already enough rivalry between the codes, a Shapes flavour war will drive it home. For rugby league states of Queensland and New South Wales, fans are more likely than other states to say Chicken Crimpy is their favourite. AFL aficionados South Australia and Victoria are more likely to rank Barbecue. And ever the renegade, Western Australia is more likely than any other state to opt for Cheddar as their number one.
An examination of the data also showed some significant generational differences. Baby Boomers (13 per cent) were more than twice as likely as Millennials (five per cent) and Gen X (six per cent) to reach for the Cheddar Shapes in the shopping aisle. However, Millennials (28 per cent) and Gen X (20 per cent), said they couldn’t live without their Pizza flavoured Shapes.
The survey was conducted from 8-11 August. The national survey consisted of 1057 Australian aged over 18. Age, gender and region quotas were applied to the sample, and all final data was weighted by age gender and regions to reflect the latest ABS population estimates.
