The Arnott’s Group has expanded its better-for-you snacking portfolio, acquiring the brands Mother Earth, Flemings, and VP from New Zealand-based food manufacturer, Prolife Foods.
Mother Earth is an established muesli bar and baked-slice brand in New Zealand, with a growing presence in Australia. Flemings and VP are also recognised brands in the New Zealand nutritional snacking market, with product offerings spanning bars, nuts and snack mixes.
Arnott’s has been pushing for ongoing investment in New Zealand in recent years, acquiring premium local cracker brand 180 degrees in 2021, and starting up manufacturing from a new multi-million-dollar facility in Avondale, Auckland in 2023.
The company stated its latest acquisition is part of a broader strategy to build a branded better-for-you business, unlock new manufacturing capabilities, and enter new category segments.
Source: Arnott's Group
Arnott’s Group CEO, George Zoghbi said the company has recognised a growing demand for nutritious snacks, and plans to leverage the Mother Earth, Flemings, and VP brands to support its ambition of becoming a leader in the sector.
“The brands will provide us with new platforms for innovation and growth, harnessing our near 160 years of manufacturing and logistics expertise to expand their ranges and distribution,” said Zoghbi.
“We remain committed to expanding our snacking portfolio beyond biscuits and to investing in manufacturing both in Australia and New Zealand.”
Mother Earth, Flemings, and VP will join The Arnott’s Group’s growing portfolio of better-for-you cereals and snacks, which includes brands like Freedom and Messy Monkey.
The Arnott’s Group is currently ranked number 24 on Food & Drink Business’ Top 100 Food & Drink Companies Australia 2023 report.
