Health and wellness trade show, the Naturally Good Expo, is returning to Sydney on 26-27 May 2025, bringing its innovation showcase competition, Pitch Fest, with it. The event will take place on 26 May at the ICC Sydney, Darling Harbour, free to all registered Naturally Good Expo attendees.
Naturally Good is Australia’s premier trade expo for natural, organic and healthy products. Through showcasing the best in innovative health, wellness, and sustainable living, the event connects like-minded professionals committed to a healthier, more sustainable future.
The Pitch Fest initiative provides a platform for new ideas, and aligns with Naturally Good’s mission to support and promote innovation within the natural products industry. It’s an ideal setting for startups to gain visibility, receive valuable industry feedback, and connect with potential retail partners.
This year’s Pitch Fest is promising to be more exciting than ever, with a prize package valued at over $10,000 for the winner – including marketing support and media exposure, a 3x2 metre stand at Naturally Good 2026, a dedicated article and interview, and 1 on 1 feedback sessions with industry experts. The competition will feature a series of 4-minute pitches from each finalist, followed by direct feedback from the judges.
The 2025 competition will be judged by ACS Consulting founder, Anna Subritzky, Healthy Food Crew founder, Brian Nasr, and Tomorrowstory director, Lisa Crawford Jones. Entrepreneurs interested in participating are encouraged to submit their applications by 4 April, with finalists to be announced on 24 April.
Success stories from previous winners:
- Neon Goat (2024 Winner): Jackie, founder of Neon Goat, highlighted the Pitch Fest as a crucial platform for presenting her brand and receiving expert feedback. Neon Goat will be present at Naturally Good 2025 at stand B16.
- Compassion Creamery (2022 Winner): Sarah Qian impressed with her world’s first oat crème cheese, now being used by businesses like Canva, Buddha Bowl Café and Oh My Days.
- I Am Grounded (2021 Winner): Co-founders Lachlan and Vanessa saw significant growth after winning, marking their first major pitch outside of virtual presentations.
- Swag Australia (2019 Winner): Founder Peita Pini not only succeeded at the Naturally Good Pitch Fest but also appeared on the TV series Shark Tank.
Pitch Fest 2025 will take place on the Pulse Stage at the ICC Sydney, from 12:30-1:45pm on 26 May. For more details and to register for the event, visit Naturally Good’s Pitch Fest online.
