A TV ad for Aldi sunscreen which sees a loaf of bread picking on a man for being sunburnt has been given the all clear by the Australian Advertising Standards Board (ASB).
In the advertisment, the animated loaf tells the man he is “pink as a little lamb cutlet”, and calls him as a “shiny, shiny lobster face”.
Responding to compaints about the ad condoning bullying, Aldi said: “No reasonable viewer would understand the advertisement as depicting or condoning bullying,” in its submission to the ASB.
The ASB noted the comments only related to the man's sunburn, which was a temporary condition that could have been avoided by wearing sunscreen.
“The Board considered that the advertisement is humorous and light-hearted and in the Board’s view the unrealistic, fantasy situation would not be seen as bullying rather than humorous,” the ASB said.
