• Aeroplane jelly spreads its wings.
    Aeroplane jelly spreads its wings.
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Jelly brand Aeroplane is flying into new territory for the first time in its 85-year history with the launch of a new dessert mix range called Sweet Treats.

The iconic Aussie brand, which was in 1994 bought by the international spice company, McCormick Foods, is venturing beyond classic jelly crystals and into jelly slices and mousses.

The new Aeroplane Sweet Treats dessert line-up includes Strawberry Jelly Slice, Lime Jelly Slice, Chocolate Mousse and Choc Honeycomb Mousse.

The range requires no baking. The jelly slices involve mixing and setting each layer in the fridge, and the mousses, once mixed, can be eaten straight away for a creamy texture, or popped in the fridge for a firmer set.

Sweet Treats products are available in the dessert aisle at Woolworths now and in Coles and independent supermarkets from August. The Jelly Slices retail for $4.99, and the Mousses for $3.74.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.