Companies making misleading claims about organic ingredients have been the focus of ACCC investigations recently.
The ACCC has identified concerns with a small number of products from Naturis Organic Breads, which do not contain synthetic chemicals or preservatives but have a mix of organic and non-organic ingredients.
The findings were made as part of a wider investigation which involved baby shampoo and body wash company Gaia Skin Naturals. It was fined $37,800 for making misleading claims that some of its baby products were organic.
In response to the bread investigation, Naturis has amended its website and relevant product labels.
Naturis Organic Breads is a supplier of bread products primarily to businesses based in NSW.
Certification is not legally required for a product supplied in Australia to be described as organic.
However, where a company describes its product as organic, it must ensure representation is not false, misleading or deceptive.
Kraft Heinz was also found to have misled consumers over its on-pack claims about the nutritional content of its Shredz snacks range for kids earlier this year. The Federal Court found that Kraft Heinz claimed the Shredz products were beneficial for young children via images and statements on its packaging.
The ACCC can issue an infringement notice where it has reasonable grounds to believe a person has contravened certain consumer protection provisions of the Australian Consumer Law.
