Sanitarium, maker of the So Good range of dairy milk alternatives, has joined the product fortification movement with some new additions to its soy milk range, which rolled out to supermarkets in May and June.
Sanitarium’s Regular soy milk now has higher calcium levels than its previous product – one glass has half the daily intake – as well as added vitamin D.
Andrew Penton, So Good’s senior brand manager, says that with nearly one in three Australian adults low in vitamin D, So Good Regular is a great choice.
“Together with extra calcium, this helps ensure you keep your bones and your body strong and healthy,” he says.
Sanitarium has also added vitamin D and plant-based omega 3 to its Lite soy milk product.
The new products are no doubt aimed at reinvigorating the soy milk subcategory, given that it is one of the more established dairy alternatives now on the market.
In recent years, a raft of popular new arrivals, including rice, almond and oat milk, have hit the shelves to cater to the growing incidence of dairy intolerance.
Sanitarium also sells other dairy alternatives including rice and almond milk, and according to Penton, the non-dairy milk category continues to see strong growth.
“Sanitarium is seeing great results from our So Good almond milk range, and we are committed to ensuring Australians get even more from our market-leading So Good soy milk range too,” he says.
The idea of fortification is not new for this category. Dairy alternatives are traditionally supplemented to ensure they provide a similar nutritional profile to animal milk.
They also claim to have additional health benefits. In addition to being high in protein and containing 80 per cent less saturated fat than regular dairy milk, So Good says its soy milks also provide a range of essential nutrients including protein, calcium and phosphorus, with many also providing vitamin B12, vitamin A and riboflavin. Sanitarium’s new improved soy milk range ramps these health credentials up a notch.
