On National Tim Tam Day (16 February), Australia’s favourite chocolate biscuit turns 60. It first appeared on supermarket shelves in 1964, and is now purchased by more than 2.8 million Australian households.
To celebrate the number one Arnott’s biscuit, Tim Tam began its 60th celebrations at Melbourne Airport for the arrival of Taylor Swift, distributing a number of ‘Tay Tam’ biscuits across the day, after the singer described Tim Tam Chewy Caramel biscuits as “life changing”.
The Arnott’s Group CMO Jenni Dill said Tim Tam was globally recognised for its taste.
“We recently launched Tim Tam Gluten Free, bringing Australia’s favourite choccie bikkie to even more consumers. For many Australians, taking a bite, sip or slam with a Tim Tam is like a taste of home, and we look forward to being a part of many more of these moments.”
The Arnott’s Group Tim Tam marketing manager Rebecca Chan said, “As Tim Tam enters its 60th year, we continue to witness the power and social currency this chocolate biscuit has amongst locals and visitors.”
Originally developed by Ian Norris, the Tim Tam has grown to be a staple of Aussie pantries, and culture, with 3000 biscuits produced each minute to keep up with demand.
The biscuits are cut to 1mm thick, with 11 holes punched in, before being baked for seven to nine minutes, travelling 1km along a manufacturing line.
First appearing on supermarket shelves in 1964, it is now purchased by more than 2.8 million Australian households and is the go-to gift for more than half of Australian travellers who pack it in their suitcase for friends and family overseas.
