The Australian Made Campaign has received a $5 million multi-year federal government grant to increase awareness of the Australian Made logo and strengthen its legal position in key export markets.
New funding will allow the Australian Made Export Initiative program to undertake a range of new activities designed to scale-up Australian product sales in countries such as China, Singapore, Thailand and Vietnam.
Export difficulties have been a hot topic over the past year, with Incite's annual survey showing 97 per cent of importers and distributors across the Asia Pacific Region are actively reviewing new distribution opportunities.
The organics industry in particular has been highlighting how businesses have been held back by labelling laws in Australia, and has been pushing for stronger legislation and opportunities to meet global standards for export.
Australian Made products are prized for high quality and safety standards, and the government stated it wanted more Australian companies to benefit from this reputation. The grant will roll out over three years from July 2025, injecting $5 million to increase visibility of the green and gold logo.
There will be a particular focus on breaking into new markets in the global beauty, health, wellness and pet-care industries.
Key priorities of the grant include:
- Building the profile and awareness of the logo.
- Cracking down on misuse of the logo and strengthening the legal position of the logo.
- Facilitating export education and providing new channels to market.
- Providing opportunities for logo users to gain brand exposure.
- Increasing prominence of the logo on products and marketing in overseas markets.
Minister for Industry and Science, Ed Husic, said backing Australian Made helps to back Australian businesses and jobs.
“Make it here, ship it everywhere – an investment in the Australia Made logo is an investment promoting Australia’s world-class products,” said Husic.
“Here in Australia we know the Australia Made logo means we’re quality, we want the rest of the world to get on board.”
