Having identified an opportunity to drive category growth by stretching into sweet as well as savoury hommus, Yumi’s has partnered with Coles to launch chocolate and hazelnut hommus.
Yumi's hommus is made exclusively from Australian chickpeas grown on farms in rural Victoria, the new dip will be available to buy in almost 700 Coles stores nationwide and to order online.
Hommus is an increasingly popular staple in the fridges of Australian households with Yumi’s’ Traditional Hommus varieties ranked as the top selling SKUs in National Grocery. Australia is the world’s leading exporter of chickpeas, its main markets are India, Pakistan and Bangladesh.
Susan Booker, Yumi’s head of marketing and innovation, said the chocolate and hazelnut hommus variety was a departure from the norm, but expects consumer success.
“Some might baulk at the idea of chocolate and hommus, but it works remarkably well.
The new dip has all the healthy characteristics of hommus with its fibre content, it is also versatile and can be eaten as a spread or even a mousse,” said Booker.
The global hommus market was worth $3.75 billion AUD in 2020 and is projected to grow to $9.5 billion AUD by 2030, with new flavour combinations and growing global interest in vegetarian foods are cited as major growth drivers.
