Wild Turkey has released its Kentucky Straight Bourbon in a new RTD format: Kentucky Straight Original and Zero Sugar Cola.
Kentucky Straight Original and Zero Sugar Cola is a low calorie RTD specifically aimed at consumers looking for a high-quality, low-calorie bourbon premix. The new blend has been made to retain the same bold Wild Turkey flavour, with a zero sugar cola under 100 calories.
It will sit within the lower ABV range of 4.8 per cent, best enjoyed cold, featuring earthy and vanilla flavours.
Campari Group Australia and New Zealand marketing director Paolo Marinoni said, “With the zero sugar category forecasted to grow by 10 per cent in the next three years, we're excited to keep innovating in line with consumer demands and offering a new low calorie option to the Portfolio.”
Kentucky Straight Original and Zero Sugar Cola RTD's are available in four packs and ten pack nationwide.
