Close×

New Zealand chocolatier Whittaker’s has taken a fresh take to its Hokey Pokey Crunch flavour, as it joins the permanent product range.

Whittaker’s Hokey Pokey Crunch features aerated honeycomb pieces wrapped in Whittaker’s 33 per cent cocoa Five Roll Refined Creamy Milk chocolate, looking to balance between creamy and crunchy.

While Whittaker’s has long had a hokey pokey flavour, Whittaker’s co-chief operating officer Holly Whittaker said the new hokey pokey recipe takes it to a whole new level.

“We hope Whittaker’s Chocolate Lovers will agree our new Hokey Pokey Crunch is just as delicious but a lot more crunchy than before, delivering an all-round better sensory experience, encompassing both texture and taste,” she said.

“Hokey Pokey is such an iconic flavour that we’ve been looking for ways to improve on our original product because we believe ‘best is always better’.”

Whittaker’s is also celebrating its 125th anniversary this year, and was recently named the Reader’s Digest Most Trusted Brand for the tenth consecutive year.

The new Hokey Pokey Crunch will be available in 250g blocks, 50g slabs and mini slab multipacks in Woolworths and Coles nationwide.

Packaging News

APPMA members played a significant role in the first post-Brexit trade deal just agreed in London between Scott Morrison on behalf of the Australian government, and Boris Johnson for the UK government.

The NSW government has unveiled its plan to drastically cut the number of single-use plastics in circulation with a total ban by next year, and following quickly in its wake, WA has launched its own plan to fast-track its efforts.

The winners of the 2021 WorldStar Packaging Awards were officially recognised during a virtual awards ceremony, and in the biggest news of the night, Coca-Cola Europacific Partners took out the Gold for Sustainable Packaging Design.