Alcoholic seltzer brand White Claw has launched its limited edition White Claw Vodka in Australia, triple filtered using pressure equal to three 30-foot waves.
White Claw Vodka is ‘triple wave filtered’ and available in three variants: Premium, Pineapple and Mango.
The Premium variant (ABV 40 per cent) features a balanced taste with notes of citrus and sweet corn. The Mango variant features orange and cantaloupe, whilst Pineapple (ABV 30 per cent) is tropical flavoured.
Lion brand director RTD Penni Terrey said the release was based on consumers seeking ‘quality over quanitity’.
“Recognising the trend among Australian’s for quality over quantity in alcoholic beverages, White Claw Vodka is the culmination of nearly a decade of R&D.
“With our distinct filtration and technology we’ve crafted a vodka that aligns with the evolving preferences of Australian consumers,” said Terrey.
White Claw Vodka is available in 750mL bottles for a limited time at Dan Murphy's (all flavours) and BWS (Premium only) for RRP $68.00.
