Close×

Manufactured by Mark Anthony Group, leading hard seltzer brand White Claw is expanding its product range with the launch of its refreshing Watermelon flavour. 

The launch comes as White Claw found the flavour to be a consumer favourite, matching its highly rated Mango flavour. 

Containing natural flavours and being gluten free, the 95-calorie drink has been triple distilled with sparkling water while containing a touch of natural watermelon flavour. 

White Claw Watermelon is available at Dan Murphy’s, BWS and other liquor stores for RRP $22 per four pack.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.