After chasing new RTD flavour opportunities, Vodka Cruiser has gone to the dark side, releasing two new flavours: Vodka Cruiser Vanilla Cola and Vodka Cruiser Black Cherry Cola.
Vodka Cruiser Vanilla Cola features classic cola and creamy vanilla flavours, blended with premium triple distilled vodka, and Vodka Cruiser Black Cherry Cola features a blend of cola and black cherry fruit flavours, with premium triple distilled vodka.
Vodka Cruiser brand manager Georgina Chao said the new flavours would unveil the ‘shadow side’ of the iconic brand.
“The flavours are bold and great for fans of fruity Cruisers as well as those who love a classic taste. We know how important innovation is to the RTD category and flavour is a key driver of choice for our drinkers. Exploring these flavours has been an exciting opportunity to pursue.
“If Lush Guava had a dark twin...it would be Vanilla or Black Cherry Cola. We are looking forward to revealing more campaigns in the coming months,” said Chao.
Vodka Cruiser Vanilla Cola and Vodka Cruiser Black Cherry Cola is now available across bottle shops nationwide.
