• Violet Crumble has released a minty-fresh new take on the original, launching its new Violet Crumble Mint Cubes exclusively into Coles.
    Violet Crumble has released a minty-fresh new take on the original, launching its new Violet Crumble Mint Cubes exclusively into Coles.
Close×

Menz has released a minty-fresh new take on Violet Crumble, launching its new Violet Crumble Mint Cubes exclusively into Coles.

Violet Crumble Mint Cubes are the latest in a line of recent flavour reinventions, including Raspberry Twist, Dark Choc and Caramel.

The Violet Crumble Mint Cubes feature honeycomb in milk choc and pack a refreshing burst of mint.

Menz CEO Phil Sims, said: “Fans of Violet Crumble love to be surprised with new flavour combos they don’t expect, and we suspect Violet Crumble Mint Cubes will be a hit with fans, who may even like it more than the original!”

Violet Crumble Mint Cubes are available in 130g bags exclusively to Coles online and in store for RRP $5.00.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.