Vinarchy is launching a new summer spritz lineup across ANZ, led by Campo Viejo Sangria Spritz RTD, as more consumers look for lighter, brighter and more refreshing ways to enjoy wine.
Launching just as we head into summer, the new lineup brings together three distinctive spritz-style serves from Campo Viejo, Jacob’s Creek and Tatachilla, each created for different summer moments – from social evenings and outdoor occasions to relaxed daytime entertaining.
At the centre is Campo Viejo Sangria Spritz, a new 330mL canned RTD from Spain’s #1 Rioja wine brand, inspired by one of the country’s most recognisable summer serves.
Made with Spanish red wine and natural citrus flavours, it combines juicy red fruit notes of cherry, raspberry and red plum with lively citrus, gentle bubbles and subtle warming spice.
“Campo Viejo Sangria Spritz brings one of summer’s most recognisable drinks into a format that feels made for how people are drinking now: colourful, sparkling, easy to chill and simple to share,” said Amy Darvill, marketing director, APAC at Vinarchy.
“Sangria has always had that sense of sunshine, flavour and getting together with friends, and this gives it a fresh, modern twist for Australian summer occasions.
“For retailers and venues, it gives wine a really strong way into the lighter refreshment space, led by the colour and energy of Campo Viejo and supported by a wider spritz line-up across rosé, citrus and tropical flavour cues. Together, the range gives consumers more ways to discover wine in moments that feel relaxed, social and genuinely fun.”
Campo Viejo Sangria Spritz will be supported by summer activity across retail, on-premises, social, creator and sampling channels. Activity includes Sangria Sessions across ANZ venues, Hot Sangria Nights events, in-store visibility and trade engagement throughout the peak summer period.
Across the line-up, Campo Viejo brings the Spanish-inspired energy of sangria to social summer occasions, while Jacob’s Creek and Tatachilla extend the occasion across rosé, citrus and tropical flavour cues — from the quality halo of Jacob’s Creek’s award-winning Le Petit Rosé to Tatachilla’s relaxed coastal style.
The summer spritz lineup
Campo Viejo Sangria Spritz, available in a 330mL can and four-pack format at 4.5% ABV, RRP $24.99, at Liquorland and selected independent retailers from mid-October. Crafted with Spanish red wine and natural citrus flavours, it combines juicy red fruit notes of cherry, raspberry and red plum with lively citrus, gentle bubbles and subtle warming spice notes of cinnamon and soft clove.
Jacob’s Creek Le Petit Rosé Spritz is available in 750mL bottles for RRP $20 at all major retailers. It brings the quality cues of Jacob’s Creek’s award-winning Le Petit Rosé into a light, dry and refreshing spritz style, with elderberry, blended with vibrant strawberry and red currant, soft florals, citrus zest, a subtle hint of vanilla, delicate bubbles and crisp acidity.
Tatachilla Sun’day Spritz Citrus with a Hint of Finger Lime is available in 250mL cans as a four-pack for RRP $23, exclusive to Liquorland, and in 750mL bottles for RRP $18 at Liquorland and selected independent retailers. At 8.5% ABV and just under 95 calories per 150mL serve, it combines zingy finger lime, vibrant citrus and delicate green fruit notes with crisp, mouth-watering acidity and a clean, dry finish.
Tatachilla Sun’day Spritz Tropical with a Hint of Coconut is available in 250mL cans as a four-pack for RRP $23, exclusive to Liquorland, and in 750mL bottles for RRP $18 at Liquorland and selected independent retailers. Also 8.5% ABV and just under 95 calories per 150mL serve, it combines passionfruit, pineapple and mango with a subtle hint of coconut, bright acidity and a crisp, refreshing finish.
