Suntory Oceania is maintaining its streak of energy drink innovation, with the launch of V Energy’s Zero Sugar range.
The non-alcoholic ready-to-drink (RTD) market across ANZ continues to expand, with energy driving the strongest growth. Low and zero sugar variants are leading this momentum, attracting new drinkers and delivering more than 45 per cent of the value growth for the energy drinks category. V’s new range is designed to capture this demand and further cement its position as the brand defining what energy looks and feels like today.
The new range reimagines three iconic flavours with a modern energy twist – Strawberries & Cream, Watermelon Candy, and Cotton Candy. These nostalgic flavours tap into the cultural craving for all things Y2K, but with a bold, contemporary edge.
With Y2K-inspired packaging that channels the bold colours, metallic finishes, and playful aesthetic of the early 2000s, the range is built to resonate with a generation embracing retro culture.
Suntory Oceania chief research & development officer and interim chief marketing officer, Ruth Muller, said consumers today are looking for energy drinks that reflect their lifestyle and identity – bold, expressive, and uncompromising.
“This range is a celebration of that mindset. It’s nostalgic, but fresh. Familiar, but fearless. And it’s a clear signal that V is leading the charge in the future of energy,” said Muller.
The V Energy Zero Sugar range is available in a 250 mL can in supermarkets and petrol & convenience stores across Australia and New Zealand.
