Hydration brand, Liquid I.V., is bringing its Hydration Multiplier drink mix to Costco Australia, expanding its retail footprint to meet demand.
The Liquid I.V. Hydration Multiplier was first introduced in Australia in March, stocked in Chemist Warehouse. Unilever, the parent company of Liquid I.V., established a local manufacturing facility to support the brand’s success.
The company states that Hydration Multiplier is a science-backed electrolyte drink mix, scientifically formulated to deliver faster hydration than water alone.
Unilever Australia & New Zealand health & wellbeing lead, Clare Standing, said that there had been an enthusiastic response from Australians praising the taste, ease and convenience of Liquid I.V.
“We’re thrilled to bring Liquid I.V. to Costco Australia following a successful rollout in late March. In the US, Liquid I.V. consistently leads powdered hydration sales at Costco and we aim to translate this success in Australia.”
Liquid I.V. Hydration Multiplier Lemon Lime Electrolyte Drink Mix is available at Costco for RRP $39.99 for a 30 pack.
