PepsiCo’s Twisties has partnered with Capilano Honey on a limited-edition Hot Chilli Honey flavour, extending the brand’s run of spicy releases after Twisties Spicy Ramen.
The flavour pairs the Twisties crunch with a sweet-and-spicy profile inspired by Capilano’s Hot Chilli Honey, targeting continued demand for “swicy” snacks.
Twisties Hot Chilli Honey lands exclusively at independent supermarkets nationwide from 29 June, before rolling out to other retailers nationally from August.
Twisties marketing manager, Michelle Sonnleitner, said the Spicy Ramen launch showed Australian appetite for heat had not eased.
“What better way to answer the call than by partnering with Australia’s iconic honey brand, Capilano, to create Twisties Hot Chilli Honey,” she said.
Capilano senior brand manager, Skye Giles, said sweet-and-spicy demand had grown strongly, with the brand’s own Hot Chilli Honey helping drive the trend.
“We’re thrilled to partner with Twisties to bring this flavour combination to an iconic Australian snack,” she said.
