Toblerone has reinvented its Pralines range with the launch of Toblerone Biscoff Pralines, a special-edition collaboration bringing the caramelised taste of Lotus Biscoff into its signature diamond-shaped pralines, available while stocks last.
Each praline brings together a smooth, rich milk chocolate coating with Toblerone’s signature soft, chewy honey-almond nougat, and a velvety Lotus Biscoff centre, made from the original Lotus Biscoff caramelised biscuits, crushed and blended into a smooth, buttery spreadable paste.
Toblerone launched its Pralines range in 2023, featuring a smooth centre encased in a distinctive diamond shape. The Biscoff collaboration marks the first partnership for the range, taking it in its most indulgent direction yet.
“Toblerone is 'Never Square' and has always been about doing things a little differently,” said Ben Wicks, CMO/VP marketing ANZ at Mondelez International.
“This collaboration is no exception, pairing our signature Pralines with Biscoff's smooth, caramelised biscuit spread let us create something that feels both familiar and completely new.
“It's the kind of pairing we think our fans will love and we can't wait for people to try it. Just don't wait too long, once it's gone, it's gone.”
The collaboration brings Lotus Biscoff’s signature caramelised biscuit spread into the Toblerone Pralines range for the first time, giving fans a new way to experience two familiar tastes together.
Toblerone Biscoff Pralines are available in 176g and 44g formats RRP $20 and $7 at Coles, Woolworths and Independent supermarkets while stocks last.
