Coca-Cola Amatil has announced a new high-strength Swedish cider from Rekorderlig.
Hård Cider has launched in Australia in two flavours of apple and pear, and comes in at 6.5% ABV.
According to Coca-Cola Amatil, the product balances an initial sweet apple burst of flavour with delicate bubbles for a clean and refreshing finish.
The launch has been supported by a new #notahardchoice campaign to demonstrate the best life hacks for summer.
Marketing director Nikki Romans says Aussies wanting to follow the life hacks, and suggest their own top tips, can head to Rekorderlig’s Facebook and Instagram pages, and join the conversation by using the hashtags #NotAHardChoice and #RekorderligHardCider.
Hård Cider is available in easy-carry 10-packs of 330ml cans as well as 4x330ml bottle packs.
