• Suntory Oceania has unveiled a limited-edition flavour of its sport drink range Maximus, ready to energise the summer – Pineapple Punch.
Source: Suntory
    Suntory Oceania has unveiled a limited-edition flavour of its sport drink range Maximus, ready to energise the summer – Pineapple Punch. Source: Suntory
Close×

Suntory Oceania has unveiled a limited-edition flavour of its sport drink range Maximus, ready to energise the summer – Pineapple Punch.

Designed to spark excitement and drive incremental growth, Pineapple Punch brings fresh energy to the sports drink category during its peak season. Available in Maximus’ 1-litre bottle, Pineapple Punch is launching exclusively in Ampol stores this September, and will roll out nationally in November.

Suntory Beverage & Food Oceania head of marketing, Lisa Pearce, said Pineapple Punch delivers on what Maximus does best, creating big, bold, Australian flavours.

“This limited-time release is crafted to excite loyal fans, attract new drinkers, and give our retail partners a high-impact opportunity to drive sales and foot traffic during the crucial summer period,” said Pearce.

Maximus Pineapple Punch joins the brand’s flavour line-up – including Blue, Grape, Mango Passionfruit and Lemonade Iceblock. The limited-time beverage will launch nationally from 3 November 2025, and remain available through March 2026, while stocks last.

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.