As appetite for iced coffee continues to grow, Suntory Boss Coffee is expanding its ready-to-drink iced coffee range with the launch of two new products across Australia and New Zealand – Iced Hazelnut Latte 237 mL can and Iced Latte Cafe 500 mL bottle.
Available now, the two new additions have been created to meet growing demand for refreshing, cafe-quality iced coffee.
The new flavours will be supported by the brand's summer campaign, which proudly declares Suntory Boss Coffee as The Official Coffee of Summer.
Building on the success of the brand in Australia and New Zealand, the new products bring even more choice to coffee lovers – whether they're looking for a convenient grab-and-go coffee break or a larger format to sip and savour throughout the day.
“As iced coffee continues to grow in popularity across Australia and New Zealand, consumers are looking for more variety, more flavour choice and products that deliver a genuine coffee experience” said Morgan Loveridge, director of Suntory Boss Coffee, Enrichment & Future Brands at Suntory Beverage & Food Oceania.
“These two new products help us meet those needs across different consumption occasions, while staying true to what makes Suntory Boss Coffee unique – our Japanese flash brew process and commitment to quality.
“The flavour expansion across Suntory Boss Coffee comes as we bring our Official Coffee of Summer campaign to life.
“Whether you're heading to the beach, catching up with friends, taking a work break or enjoying a weekend adventure, we want Suntory Boss Coffee to be part of those moments that make summer great.”
The new Suntory Boss Coffee Iced Hazelnut Latte 237 mL delivers an indulgent taste profile of rich coffee with flavour notes of caramelised and roasted hazelnuts.
Crafted using Suntory Boss Coffee's signature Japanese ‘flash brew’ method, where the coffee is brewed hot then chilled in a flash, resulting in cold coffee without sacrificing the better elements of hot.
Iced Hazelnut Latte is the latest addition to the canned flavour range offering a sweet and more approachable coffee style.
The new Suntory Boss Coffee Iced Latte Cafe builds on the success of the recently launch Cafe 500 mL range, offering a larger resealable coffee designed for longer consumption occasions.
Iced Latte Cafe has a smooth and balanced coffee intensity. It expands the Suntory Boss Coffee Cafe range's offering of refreshing cafe-style coffee experiences, delivering what consumers increasingly seek from the category – less milkshake, more real coffee.
The Official Coffee of Summer marketing campaign celebrates the many ways Australians and New Zealanders spend summer, and spans outdoor, digital, social, retail and sampling across Australia and New Zealand.
The new Iced Hazelnut Latte 237 mL and Iced Latte Cafe 500 mL are available now across Australia and New Zealand in supporting supermarkets, petrol and convenience stores.
