Non-alcoholic spirit brand, Lyre’s, has launched a refreshing new ready-to-drink for a good cause – Lyre’s Pink London Spritz will support the McGrath Foundation, dedicated to funding breast care nurses and supporting those impacted by breast cancer.
The Pink London Spritz combines Lyre’s London Spirit, zesty grapefruit, and a hint of elderflower, to create a fresh, non-alcoholic alternative beverage for the summer.
Lyre’s VP APAC, Kelli McPhee, said the launch of Lyre’s Pink London Spritz aligns with a growing trend in Australia toward mindful drinking and wellness.
“Research shows that more Australians are choosing to reduce their alcohol consumption, seeking healthier lifestyle options while still enjoying the conviviality of social gatherings,” said McPhee.
“Lyre’s is committed to meeting this demand with innovative products that do not compromise on taste or experience for the at home occasion. This is an exciting launch for our business.”
Since 2005 the McGrath Foundation has supported over 143,000 families experiencing breast cancer. With 58 people diagnosed with breast cancer each day in Australia, the launch aims to support the cause.
Ten cents from each can purchased will go directly to the McGrath Foundation, aiming to support the efforts of McGrath Breast Care Nurses, who provide vital assistance to patients and their families throughout their breast cancer experience.
Lyre’s CEO, Paul Gloster, said the company’s goal wasn’t just creating great-tasting beverages, it’s about making a positive impact in our community.
“We are committed to using our platform to support initiatives that matter,” said Gloster.
“The McGrath Foundation’s work is crucial, and we’re excited to partner with them through this launch.”
The Lyre’s Pink London Spritz is available in select retailers and online at lyres.com for RRP $49.99 in a 12-pack. For more information about the launch and how to support the McGrath Foundation, visit mcgrathfoundation.com.au.
