• The Session Ale has been released in time for summer.
    The Session Ale has been released in time for summer.
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Coopers Brewery has launched a summery new beer with tropical fruit notes and an aromatic hop character from the Galaxy and Melba hop varieties.

Coopers national sales and marketing director Cam Pearce says Session Ale was developed to meet the growing demand for fruity, easy-drinking summer-style beers.

“Session Ale is brewed using Coopers’ traditional secondary fermentation process that eliminates the need for additives or preservatives,” he says.

“Being secondary fermented, the beer will also have the slightly cloudy appearance of our unique traditional ales. Our brewers have also used a 'secret ingredient' in the brewing process. The hops have been added late for bitterness and then dry-hopped to extract flavour and aroma.”

The release of Session Ale follows earlier limited releases of Family Secrets Amber Ale and Brew A IPA to the on-premise market.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.