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New to Australia, Crofters' Just Fruit Spreads contain only fruit, with no added sugar.

Instead, they are sweetened with white grape fruit juice concentrate, and are certified organic, gluten free and non-GMO.

There are only 30 calories per serving, and the jams contain only a third of the sugar content that standard fruit jam contains.

The six varieties include Wild Blueberry, Apricot, Strawberry, Seville Orange, Superfruit and Raspberry.

Crofters used Sicilian grape masters' methods to achieve the product's texture and spreadability, without compromising colour or flavour, according to the company.

The range is minimally processed, with the products sustainably sourced and transported.

The company recently upgraded its facility, and can now produce 75 million jars every year.

The 283g jars have an RRP of $5.95.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.