PepsiCo has launched a new Doritos flavour to promote the new Jurassic World Fallen Kingdom movie.
The packs reference the Universal Studios release, and inside are large, lava-coloured, Chargrilled Steak-flavoured chips.
The new flavour offers a smoky, meaty experience reminiscent of an Aussie barbecue.
An on-pack promotion across all Doritos flavours will also give consumers the chance to win a trip to Hawaii as well as $500 daily cash card prizes.
PepsiCo also organised a 'dinosaur stampede' in Sydney's CBD this week, with samples and movie passes given to passers-by.
Doritos Colossal Chargrilled Steak is available in 80g packs in petrol and convenience stores, and 150g packs in all supermarkets.
Jurassic World Fallen Kingdom will be released in cinemas on 21 June.
