Squealing Pig has launched Squealini Zero Sugar Spritz, its new range made for Australian consumers who want all the flavour, but none of the sugar.
Launching in two of Squealini’s best-selling flavours – Zesty Lemon and Ripe Raspberry – the company says the new range uses innovative winemaking techniques to deliver one of Australia’s first zero sugar spritzes.
“People are increasingly looking for sugar-free alternatives to their favourite drinks,” said Shehan Ananthakumar, global marketing manager at Squealing Pig.
“With 63 per cent of Gen Z and 62 per cent of millennials interested in wine products with added fruit flavours, Squealini Zero Sugar Spritz brings that together in a refreshing, fruit-forward spritz that can be enjoyed without the sugar.”
With only 60 calories per serve, 1g of carbs and no artificial colours or flavours, Squealini Zero Sugar Spritz delivers on the same bold, fruity fun consumers know and love, just in time for spring and summer sipping.
“A spritz in the sun has become a quintessential part of how Australians enjoy the warmer weather. With a great stable of Squealini Spritz flavours already available, our Zero Sugar spritz range offers more choice for sun-soaked moments with friends and family.”
The new spritz range includes Zero Sugar Zesty Lemon Spritz and Zero Sugar Ripe Raspberry Spritz. The Squealini Spritz range also includes Lush Lychee, and a new Creamy Mango Bliss spritz.
“As one of Australia’s favourite spritzes, we couldn’t be more excited to launch our new Zero Sugar range, delivering all the fun and flavour with only 60 calories per serve, ultra-low carbs and no sugar,” concluded Shehan.
Squealini Zero Sugar Spritz begins rolling out through Endeavour Group from 14 September, with independent retailers following from late September and Liquorland from early October.
