Treasury Wine Estates brand, Squealing Pig Wines, has launched its inaugural at-home Mardi Gras party pack – helping Australians celebrate Pride from wherever they are.
As Sydney prepares for 2026 Sydney Gay and Lesbian Mardi Gras, running from 13 February-3 March, Squealing Pig has dropped its limited-edition Squeal & Strut Party Pack, offering $340 worth of wine and themed party items for $180.
At the heart of the Party Pack, and Squealing Pig’s wider Pride program, are the brand’s limited-edition Pride labels. This year, nine unique labels feature across Sauvignon Blanc, Rosé, Prosecco, Pinot Noir and Mid Strength Sauvignon Blanc, each co-developed with members of the Pride community to share lived stories through Squealing Pig’s playful, light-hearted tone. Refreshed for 2026, the labels showcase bold new designs and updated narratives celebrating diversity, individuality and allyship.
Squealing Pig global marketing manager, Shehan Ananthakumar, said this is the brand’s first at-home party pack for Mardi Gras in Australia.
“Not everyone can make it to Sydney, but everyone deserves to feel part of the celebration,” said Ananthakumar.
If you can’t get to Mardi Gras, let Mardi Gras come to you – just add friends, music and a chilled bottle of Squealing Pig. We couldn’t be prouder to help make it happen.”
Sydney Gay and Lesbian Mardi Gras attracts around 200,000 spectators on the streets of Sydney each year, while the parade also reaches audiences nationwide, with the live broadcast drawing more than 1.8 million viewers around the world last year.
Sydney Gay and Lesbian Mardi Gras CEO, Jesse Matheson, said the event is about visibility, inclusion and shared joy.
“Seeing the celebration extend beyond the parade through initiatives like the Squeal & Strut Party Pack helps that spirit travel even further,” said Matheson.
The Party Pack launch forms part of Squealing Pig’s broader Pride commitment as the official wine partner of Mardi Gras since 2022, alongside on-ground activations and year-round Pride partnerships. It is now available online at squealingpig.com for $180, with orders shipping from 10 February.
