The beverage experts at Schweppes have partnered with the flavour connoisseurs at Gelato Messina to bring consumers a bubbly summer treat – Messina sorbet inspired soft drinks.
Gelato Messina, head of brand & marketing, Sian Bishop, said the brand loves finding creative ways to bring Messina flavours into new products.
“Seeing the sorbet inspired range come to life and be available to so many more people through a Schweppes partnership is really exciting for us,” said Bishop.
Combining the sweetness of Gelato Messina’s Sorbet range with the bubbles of Schweppes Lemonade, the brands are offering three flavours for a limited time only – Passionfruit Lemonade Sorbet, Pineapple and Lime Sorbet, and Peach and Mango Sorbet.
Asahi Lifestyle Beverages general manager of marketing, Lauren Fildes, said the partnership was a celebration of summer’s joy and nostalgia, delivered in a fun and unexpected way.
“We’ve taken the classic bubbles everyone loves and infused them with a refreshing, indulgent twist that’s perfect for the warmer months,” said Fildes.
“It’s Schweppes like you’ve never tasted it before. Consumers are seeking more engaging flavours, and this innovation delivers new options appealing to a younger audience.”
The Schweppes x Messina limited-edition sorbet inspired range is available in 300mL, 600mL and 1.1L sizes at participating retailers.
