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SodaStream has released a limited gold edition water maker, featuring gold or rose gold accents, including its reusable carbonating bottle.

The carbonating bottle has a hermetic sealing lid to keep the sparkling drinks fizzy for longer, and is BPA-free.

“With summer fast approaching, SodaStream’s limited edition rose gold sparkling water maker will quench your thirst all summer long. It is the perfect entertaining accessory, adding a chic touch to your kitchen to impress while you entertain,” a SodaStream spokesperson said.

The Spirit White Rose gold and Spirit Black Rose Gold are exclusive to Myer, while the Spirit White Yellow Gold is only available online.

The RRP for the limited edition SodaStream is $109.00.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.