• Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
    Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
  • Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
    Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.
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Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.

Mars Wrigley Australia marketing director Ben Hill said the bar had been a huge hit overseas and now it was Australians’ turn.

“We know how much our customers love the classic Snickers bar. Now, thanks to this innovation in texture, our fans can get Snickers satisfaction in both crunchy and smooth – something that is sure to delight peanut butter fans of all kinds,” Hill said.

Mars Wrigley says the limited release of Snickers Creamy Peanut Butter is some good news after pandemic induced blues and hardships.

The limited-edition bar is made with peanut butter, smooth caramel and the simple goodness of fresh ground peanuts, enrobed in the signature rich Snickers chocolate.

Snickers Creamy Peanut Butter is available in a 36g twin pack for RRP $2 from leading retailers.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.