Confectionery company Mars Wrigley has released an Australian exclusive Snickers bar, driven by the nation’s love of coffee. Snickers Coffee features coffee flavoured nougat, crunchy peanut, smooth caramel, and rich milk chocolate.
Mars Wrigley has been crafting chocolate products for more than 40 years at its Ballarat factory, with more than $50 million invested into Snickers production at the site since 2019. Now it will be rolling out the coffee-flavoured edition, which took the company’s R&D team two years and 13 different prototypes to perfect.
Mars Wrigley Research & Development director, Chris Hutton, said the flavour has been developed exclusively for Australians, by Australians.
“We know how much Aussies love their coffee, and after two years of development and 13 different product prototypes, we’re excited to bring this new twist on Snickers to life,” said Hutton.
“Snickers Coffee Flavour is a proudly Australian-made product, formulated by our local team in Ballarat to deliver on both taste and sustainability, and we can’t wait for fans to try it.”
The bar is also packaged in a kerbside-recyclable paper-based wrapper to align with the company’s sustainability goals.
Snickers Coffee Flavour is now available exclusively at 7-Eleven stores, and will be rolling out to supermarkets, independent retailers and convenience stores in February 2025.
