To celebrate its 90th year, Smith’s is bringing back some favourites of yore. The Limited-Edition crinkle cut Bring Backs are Crispy Bacon, Tasty Cheese, Garlic Bread, Sausage Sizzle, and Loaded Baked Potato.
Smith’s brand manager Kimberly Pettet said: “There is so much to celebrate this year with Smith’s 90th birthday. We know how much Smith’s fans love our Limited-Edition flavours, so this special Bring Backs range is our tribute to them.”
Smith’s began in the inner-Sydney suburb of Surry Hills in 1931. Frank Smith and George Ensor began making chips in 20 gas-fired cooking pots, before packing them by hand with a “twist of salt” sachet for flavouring. Thirty years on, Smith’s released the first flavoured chip in Australian history with its Chicken flavour.
Smith’s only uses Australian potatoes for its chips, purchasing 90 million kilograms of fresh potatoes each year from local farmers all over the country, making Smith’s the largest buyer of crisping potatoes in Australia.
The Smith’s Limited Edition Bring Backs flavours can be purchased at select retailers nationally for RRP $3.49.