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SKYY Vodka has released a limited edition can fitted symbolically with a ring in celebration of same sex marriage.

The drinks company claims to have achieved a world first, fitting the can with a polished ring pull finished with a sparkly cubic zirconia.

Called YYES, the premix drink variety follows on from the launch of SKYY's #CheersToEquality campaign.

One dollar from every YYES product sold will be donated to the Just.Equal organisation, to support its ongoing work in addressing the needs of LGBTI Australians through lobbying, community consultation, and social media.

Sydneysiders can show their support and get their hands on the new SKYY Vodka YYES cans at Gazebo Wine Bar & Dining, Elizabeth Bay as well as the Liquor on Oxford bottle shop in Darlinghurst while stocks last.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.