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Milk flavouring straw brand Sipahh has added a caffeine-free iced coffee flavour to its range.

Called Ice Cool Hipster Latte, the coffee-flavoured straw contains less than half a teaspoon of sugar and contains no artificial colours, flavours or preservatives.

There are now 20 flavours in the portion-controlled range.

While the flavour is made for adults, it can also be enjoyed by children, according to the company.

The company is also targeting the cafe and catering market to increase sales.

Sipahh's top-selling flavours are currently Cocoa-Bean Chocolate, Chilled-Out Choc-Mint, Okey-Dokey Cookies, and Cream and Luscious Strawberry.

The straws can be used with any type of milk, including plant-based varieties.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.