Simply Wholesome Pantry, one of Australia's fastest growing health food brands, has expanded its national retail footprint into Coles supermarkets, marking a significant milestone as the brand's first dual major retailer listing.
Three SKUs from the brand's hero Instant Nourish Bowl range are now available in Coles stores nationally:
- Instant Nourish Bowl: Couscous with grilled capsicum, carrots, peas and zucchini.
- Instant Nourish Bowl: Lentils and ancient grains.
- Instant Nourish Bowl: Quinoa with peas, carrot, corn and extra virgin olive oil.
Simply Wholesome Pantry's listing into Coles represents a landmark moment for the business, which launched exclusively into Woolworths just under three years ago and has since grown at a compound annual growth rate of 140 per cent, surpassing 3 million units sold and $12.5 million in revenue.
According to the company, its Instant Nourish Bowl range commands more than 60 per cent value share within the savoury meals segment of the Health Foods category at Woolworths, and has been responsible for 92 per cent of all category growth in that segment over the past twelve months.
Co-founded by digital food personality Sarah Pound, Simply Wholesome Pantry has built its retail success not through heavy above-the-line spend, but through a deeply loyal digital community and a product range built on clean, real ingredients.
The Instant Nourish Bowls are ready in minutes and made with no artificial additives, positioning them firmly within the fast-growing better-for-you convenience meal category.
“Simply Wholesome Pantry is quickly becoming a major Australian household brand,” said Tom Paton, managing director at Simply Wholesome Pantry.
“We're well capitalised, we have an experienced team, and we're aggressively expanding into new categories and new retailers, all while keeping health, convenience and ingredient quality at the centre of every product we launch.”
The Coles entry converts Simply Wholesome Pantry from a single-retailer brand to a two-retailer national story, a milestone that significantly broadens the brand's reach and accessibility for Australian shoppers.
