• The consumer demand for non-alcoholic drinks has soared in recent years.
Image: Seadrift website.
    The consumer demand for non-alcoholic drinks has soared in recent years. Image: Seadrift website.
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Since Seadrift’s launch in 2019, the non-alcoholic drinks sector has soared, and Pink Gin is having a resurgence, creating an opportuity for Seadrift to launch a non-alcoholic option for the occasion.

“There is a huge shift taking place in Australia’s drinking culture, with the non-alcoholic sector rapidly increasing in response to a spike in sober-curious attitudes.

“Alcohol consumption is declining, with young Australians driving this trend as they embrace mindful drinking practices or avoid alcohol altogether,” said Carolyn Whiteley.

“Our Wild Hibiscus spirit like all our spirits are distilled from fresh botanicals, ensuring an intensity of taste as well as a real brightness to the products.

“Wild Hibiscus, like our Classic and Coast spirits, has been distilled in a small-batch run in traditional copper pot stills at our distillery here in Brookvale. The fresh hibiscus flowers gives our non-alcoholic gin its lovely pink colour, which not only looks beautiful but is completely natural and tastes delicious,” said Alistair Whiteley.

Seadrift Wild Hibiscus is available exclusively via the Seadrift Distillery online store.

Packaging News

Orora’s Australian cans operation has delivered another year of strong growth, helping the packaging group maintain steady underlying earnings despite challenging conditions across the glass market.

Amcor’s latest financial results point to a significantly expanded global packaging operation following its acquisition of Berry Global, with Australian packaging set to benefit from the global expansion.

In an initiative led by Viva Energy in partnership with Nestlé, a limited run of KitKat chocolate bars wrapped in locally manufactured recycled PP is rolling out to stores nationwide, demonstrating the potential for locally collected soft plastics to be returned to food-grade packaging in Australia.