• The consumer demand for non-alcoholic drinks has soared in recent years.
Image: Seadrift website.
    The consumer demand for non-alcoholic drinks has soared in recent years. Image: Seadrift website.
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Since Seadrift’s launch in 2019, the non-alcoholic drinks sector has soared, and Pink Gin is having a resurgence, creating an opportuity for Seadrift to launch a non-alcoholic option for the occasion.

“There is a huge shift taking place in Australia’s drinking culture, with the non-alcoholic sector rapidly increasing in response to a spike in sober-curious attitudes.

“Alcohol consumption is declining, with young Australians driving this trend as they embrace mindful drinking practices or avoid alcohol altogether,” said Carolyn Whiteley.

“Our Wild Hibiscus spirit like all our spirits are distilled from fresh botanicals, ensuring an intensity of taste as well as a real brightness to the products.

“Wild Hibiscus, like our Classic and Coast spirits, has been distilled in a small-batch run in traditional copper pot stills at our distillery here in Brookvale. The fresh hibiscus flowers gives our non-alcoholic gin its lovely pink colour, which not only looks beautiful but is completely natural and tastes delicious,” said Alistair Whiteley.

Seadrift Wild Hibiscus is available exclusively via the Seadrift Distillery online store.

Packaging News

Federal ministers yesterday convened an urgent industry roundtable on plastics supply chain pressures, placing packaging reform and domestic recycling capability firmly at the centre of discussions around Australia’s food security and manufacturing resilience.

The Australian Beverages Council has renewed calls for urgent national packaging reform, saying global supply disruptions highlight the need for stronger domestic recycling and harmonised EPR.

Close the Loop has sold its US-based ISP Tek Services business for US$10m, as part of a broader strategic reset aimed at sharpening focus on its core packaging and resource recovery operations.