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Sara Lee and Cadbury have joined forces to deliver its new smooth and creamy Cadbury Dairy Milk Chocolate Fudge Cake. 

The launch of the fudge cakes comes as Sara Lee noticed an increasing demand for convenient at home comfort desserts and is an addition to Cadbury’s frozen dessert range. 

Using Cadbury’s Dairy Milk chocolate for icing and its chocolate drops for a finish, the frozen cake has been made to enjoy on any occasion and outing. The cake is ideal with ice cream, whipped cream or on its own. 

The Cadbury Dairy Milk Chocolate Fudge Cake is available in the frozen section in Woolworths for RRP $11.00 in a 550 grams box.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.