• The new RTD Amaretto Sour.
    The new RTD Amaretto Sour.
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Ready-to-drink cocktail company Melbourne Martini has rolled out a sour new variety.

The Amaretto Sour joins the company's three other flavours of Espresso Martini, Salted Caramel Espresso Martini, and Tommy Tequila Margarita.

Each drink requires chilling, shaking and pouring, and they are gluten-free and vegan-friendly.

The Melbourne Martini brand was founded last year by best mates Alexander Haeusler and Dylan Alexander, who discovered the idea while drinking espresso martinis at their local bar.

They believed there was a gap in the market for high-quality RTD cocktails using premium ingredients.

The brand has sold over 210,000 units in its first 12 months of business.

Each cocktail jar retails for $9.99 individually or $38.99 for a four pack, and stockists include Dan Murphy’s and Art Series Hotels minibars.

Soon, the Tommy Tequila Margarita will be available on Virgin Australia domestic economy and short-haul flights.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.