Vok Beverages has expanded its flavoured whiskey liqueur brand, Real McCoy, with the launch of a Cinnamon Doughnut flavour. The release follows the success of the Salted Caramel and Buttered Popcorn flavours launched last May.
The company stated the new release is positioned to capitalise on continued growth in flavour-led spirits, as consumers increasingly seek approachable, flavour-focused alternatives to more traditional whiskey expressions.
Built on a base of American Whiskey and Bourbon, the 30% ABV liqueur delivers a profile of warm vanilla, cinnamon sugar, and baked doughnut, designed to balance indulgence with a whiskey backbone.
Vok Beverages brand manager, Johann Einarson, said with Real McCoy, the company is focused on nostalgic flavours people already love, and giving them a new way to enjoy them.
“It’s indulgent and playful, but balanced – and importantly, versatile enough to work across multiple drinking occasions, from chilled shots through to cocktail serves,” said Einarson.
Real McCoy Cinnamon Doughnut Flavoured Whiskey Liqueur is now rolling out across liquor stores nationally, available in a 700mL bottle for RRP $55.00, or a 50mL ‘Lil’ McCoy’ miniature for $8.00.
