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Lion has launched XXXX Dry, a new full-strength lager exclusive to venues in Queensland and the Northern Territory, before it takes to stores from mid-April. 

Brewed at the Castlemaine Brewery in Milton, XXXX Dry will be available to Queenslanders first, with the brand having “no plans at this stage to take the beer south”.

“Queensland’s favourite brewery has been a part of the fabric of this great state for 141 years… not that we’re counting! Queenslanders’ tastes continue to evolve so we are launching XXXX Dry, the perfect beer for the modern Queensland lifestyle,” said XXXX brand director Amy Darvill.

The beer is malted locally in Queensland and has a crisp finish, using Nelson Sauvin hops.

XXXX Dry will be a permanent release in select venues around Queensland and the Northern Territory, and will be available in 330ml bottles from April 20. It has RRP $19.00 for a six-pack and RRP $47.00 for a case.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.