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Kellogg's Pringles has tapped into two distinctively Aussie flavours with the new launch of its limited-edition Aussie Favourites range.

Flavours of Chicken Salt and Meat Pie flavour have hit the market for a short time, reflecting demand for innovative chip options that respond to a football-loving culture.

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Pringles is an American brand of potato and wheat-based stackable snack chips owned by Kellogg's. Pringles are sold in more than 140 countries, and are especially known for their packaging, a tubular paperboard can with a foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur.

Pringles Aussie Favourites, in 134g packs, are sold in Woolworths and independent IGA stores for RRP $3.99.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.