Mars-owned chip brand, Pringles, has released a range of new and improved products for the snack aisle, including a new formulation for its classic Salt & Vinegar stack, and three new limited-edition flavours.
The sharper tang of the reformulated Pringles Salt & Vinegar is joined by three new flavours for snacking – Pringles Sizzling Meat Lovers Pizza, Sweet & Salty Butter Caramel, and Kickin’ Peri Peri.
Pringles senior brand manager for salty snacks, Ileana Andrei, said the latest innovations reflect the brand’s commitment to bold combinations and playful discovery.
“Salt & Vinegar is an all-time favourite, so we’ve reimagined it to make it punchier, tangier and impossible to ignore,” said Andrei.
“Alongside this crave-worthy classic, our Flavour Loaded limited editions are all about pushing the boundaries – from indulgent and savoury to sweet and unexpected – giving snackers the freedom to try something new and have a little fun with every crunch. Because when it comes to flavour, we believe more is always more.”
Rounding out the launch, BBQ Minis will officially join the Pringles Minis portfolio, bringing the smoky-sweet BBQ flavour to a bite-sized format. Designed for easy snacking and sharing, BBQ Minis delivers an iconic taste in a smaller stack.
The new Pringles Salt & Vinegar, Limited Edition Flavour Loaded range and BBQ Minis are available now nationally from February, with Pringles Kickin’ Peri Peri Flavour exclusive to Woolworths, and Pringles Sweet & Salty Butter Caramel Flavour only at Coles.
